Assessing a home business opportunity – Step 4 – Company Integrity and Solidity

Thursday Nov 26, 2009

Home Business opportunity – Company Integrity and Solidity

This is part of a 7 step business opportunity assessment checklist I have developed to assess home business opportunities which can also be applied to other business opportunities. 

The forth step is to understand the company, the way it conducts business and how solid it is as on ongoing concern:

This is a real big ticket item for me as I have personally have had bad experience with companies who do not conduct business in the right way  In fact, I am so passionate about that it is has become one of our clubs’ core values.  Here are some of the things that bug me:

  • Poor communication
  • Failure to deliver on the promise
  • Generally dodgy behaviour
  • Any feeling I get that the $s will take precedent over everything

In my mind, it is absolutely mission critical that the company is professional, acts with integrity and of course is robust and will be around.  If I am going to invest my time and be associated with a business, I do not want to be let down, period!

  • So here are some tips and things to look out for:
  • Who is involved?
  • What indication is there of financial stability?
  • Do they talk long term or short term?
  • Who are the backers?
  • What are their values?
  • What is being said about them?
  • How long have they been around?

Companies often fall over at this point through a simple lack of understanding that people are the foundation of any successful business, and this means how you treat and look after all people associated with your business; your partners, your employees, your suppliers and of course your consumers

 

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Home Business Opportunity – Business Integrity and Solidity

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