I have now started phase two which is to right customised one on one approaches to selected people in my database. 

 I am looking for a specific type of person to join me.  I am cognisant that many people in my network are probably do not have the right desire to change that I am looking for.  That’s okay; I am only looking for strong players and to be honest timewasters or people who are half hearted are not of interest to me as it will affect the overall energy of my team.
It has been great to reconnect with many people with a real opportunity and the people who are in the zone are coming forward.  Not been too impressed with the UK response, so will contact some of my close contacts to see why; maybe they are more conservative in nature.
I am going to systematically go through the list; much like property investing; it is important not to get too emotionally about it; just keep going and you will find the right people. Don’t get upset if people are not immediately interested as there could be a 1000 reasons why it is not right for them at this instance.  This does not mean that I am going to give up on them; but right now I am going to focus on the people that are in the zone right now. 

 With momentum will come greater conviction and the rest of the people in your network will start taking notice.
So next week I have set up some meetings.  I am quite confident on my own understanding, but I am bringing along my “guru” who is very strong technically in all aspects of the business, has fantastic energy and is also going well financially.
Meanwhile on the internet marketing front, I have refined  my facebook account and also built a generic training course for network marketing / mlm businesses.  This is extremely high value and will really help people out there to improve their chances of success. 

As we speak there are 30 million people working in distributors so a big market.  I am happy to offer this as a free course as it will position me as an expert and also people will be interested in the opportunity I am involved in if they are struggling. 

Because I know mine is extremely strong this could be very helpful for people who have the burning desire but have not chosen the right vehicle.  Of course the challenge remains getting it to the people who will benefit from it!

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Day 5 +  Finalising my Internet Marketing & Social Media approach 5/11/2009

As I understand the business better, I am able to start forumulating my approach from an internet marketing and social media perspective.  This includes twitter, youtube, facebook as well as the lead capture and sales process.

The aim is to build an online brand, to create a lead generation system as well as a lead conversion process.  I have a number of options here as I can use some of my own platform, tap into my sponsor’s system or use a more generic platform that we I can tap into from central.

The lead conversion system will also be the mechanism I will use to point my direct approaches from a targeted, warm list

I also need to determine how this will link (or not) with all my current internet and social media angles.  I need to balance leverage with specificity.

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Another question posed that I thought I would answer.  This knowledge came from some testing scenatios with Simon Ford @ Social Traffic.  Of course, it is changing all the time.

Also bear in mind that like many ranking systems there is a temptation to find non authentic way to artificially inflate your rankings, but google is probably one step ahead of you, so watch out or you might get banned.

Whilst the algorithm always changes, there are some key factors that will influence how well you will rank for a given keyword targeted video.  This is for factors as part of you tube and does not cover external links / embedded video

- how many views you have

- how many people who view watch the video until the end (indicates quality of video)

- how many people rate the video

- How many people comment on the video

- how your video rates in the above compared videos above yours!  In fact is someone watches a video above yours and finished early, makes no comment and doesn’t rate, and then watches yours at does do the above then it is likely to make a difference

This all assumes that you have a good title, description and keyword.

The message is that is all about the conversation and the quality of your video. If you have a good community of people who are supporting you and will watch your video, then this is the best way to go.

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Hopefully this will help to understand how to improve the ranking of your videos in youtube

I had a question recently around YouTube and can add some personal experience to the discussion.  If you are new to the game, a quick update in that earlier this year YouTube starting getting tough on the use of its services for promotional reasons and came down heavy on people crossing over the line of their terms of service.

In what seems to be a consistent trend (more later in another post on Twitter’s new stance…), applications seems to go through a similar cycle:

1) They start up and end users get involved

2) As they become more popular, internet marketers get involved and use automation and or blackhat tactics to increase their coverage

3) The application loses its effectiveness for the end users as internet marketers overload the application

4) The application gets shirty and goes on a rampage and comes down tough on internet marketers who step too far over the line; or in the heat of the attack, even those who are relatively benign

5) Net result is 1000s of accouts banned and getting shut down

So, how do you use something like YouTube without the risk of  getting banned?

I came across this useful summary from Shecky.  The summary is however smart you think you are, if you do things that a normal end user would not normally do, then you are automtically in the danger zone….

1. Have only ONE YouTube account per ISP.
2. Never spam video descriptions, titles, or tags.  Descriptions can contain a link to your website and can be “keyword rich,” but it must read cleanly, and provide an accurate description of the video.
3. Never purchase YouTube views.
4. Never use automated “friend-getter” software like TubeBlasterPro.  Network and make connections with others on YouTube like you would on any other Social networking site like Facebook, etc.
5. Never upload duplicate content.  If you want to make some modifications to a video, change the title, change the beginning/ending, change the format, etc, that will probably work.  But, ask yourself this question:  does the new video actually provide new content?  If it doesn’t, I would think twice before uploading.
6. Use your channel for more than marketing.  If you are truly displaying your leadership qualities, your channel should be PACKED with good content.  That good content will draw people to you, and you’ll ultimately gain a lot of business from that approach.
7. Use your YouTube channel for your own branding (see #6).
8. If you have more than one YouTube channel, shut down the others IMMEDIATELY.
9. If you are deleting YouTube accounts, CHANGE the email address of your primary account.
10. If you are deleting YouTube accounts, CHANGE your IP address.  If you’re not sure how to do this, go to  http://whatismyip.com
11. Do NOT upload videos to YouTube via automated uploaders like TrafficGeyser.  Although TrafficGeyser is a wonderful tool, YouTube has figured out when videos are being uploaded with this software.
12. Do NOT use music in your videos that is copyright protected.  I was able to buy some wonderful royalty-free music from AUDIO JUNGLE very inexpensively.  I highly recommend using them.

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So, be aware of how you use YouTube (or any other application for that matter) or risk getting banned!