Improving Website Conversion
The first part of effective website conversion is to attract traffic that has a need and potential intent to buy. It is hard for me to comment on this as I am not sure exactly how and what type of traffic you are generating. From what you said, it sounds like you are generating sufficient numbers, so the question to ask is how good is the quality.
The second part of web conversion is the effectiveness of your website. This comes under a number of areas. Firstly your products and services:
- How well do the products and services meet the needs of your traffic?
- How compelling are the products and services you are offering?
Secondly, the website experience:
People typically make their mind on a website within 15 seconds. There is also a strong element of psychology which influences people’s decision to buy. Copywriting is the technique for building an effective sales process on the web. Some of the elements of this process include concepts such as building trust and credibility, having an effective call to action and creating urgency.
Thirdly, the timing of the sales cycle:
Best practice websites will try to attract traffic to join the database. This is normally done by some kind of free gift or offer that has enough value for someone in return to give their contact details. The reason for this strategy is that enables trust and credibility to be built up over time. Many people who come to a site are not at that precise moment ready to buy. By capturing their details and continuing to connect with them, you increase the likelihood of being in front of mind when they are looking to buy.
Improving Website Conversion
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