Improving Website Conversion

The first part of effective website conversion is to attract traffic that has a need and potential intent to buy.  It is hard for me to comment on this as I am not sure exactly how and what type of traffic you are generating.  From what you said, it sounds like you are generating sufficient numbers, so the question to ask is how good is the quality.

The second part of web conversion is the effectiveness of your website.  This comes under a number of areas.  Firstly your products and services:

• How well do the products and services meet the needs of your traffic?
• How compelling are the products and services you are offering?

Secondly, the website experience:

People typically make their mind on a website within 15 seconds.  There is also a strong element of psychology which influences people’s decision to buy.  Copywriting is the technique for building an effective sales process on the web.  Some of the elements of this process include concepts such as building trust and credibility, having an effective call to action and creating urgency.

Thirdly, the timing of the sales cycle:

Best practice websites will try to attract traffic to join the database.  This is normally done by some kind of free gift or offer that has enough value for someone in return to give their contact details.  The reason for this strategy is that enables trust and credibility to be built up over time.  Many people who come to a site are not at that precise moment ready to buy.  By capturing their details and continuing to connect with them, you increase the likelihood of being in front of mind when they are looking to buy.

Improving Website Conversion

Tips for starting an online business

The number one piece of advice for people looking to get started online is to make sure that there is a genuine market demand for what you’re offering.  This is quite different to assuming there is a market demand because you think you have such a great product or offering.  As well as market demand you need to think about the price people are prepared to pay compared to the start up and ongoing.

The second piece advice is that you need to be clear that have been online requires the same principles, philosophies and disciplines of running a traditional business.

Finally, I would urge people to really think about how they’re going to get people to find out about their online venture as traffic generation can be one of the biggest challenges in this sector.

Tips for starting an online business

Another question posed that I thought I would answer.  This knowledge came from some testing scenatios with Simon Ford @ Social Traffic.  Of course, it is changing all the time.

Also bear in mind that like many ranking systems there is a temptation to find non authentic way to artificially inflate your rankings, but google is probably one step ahead of you, so watch out or you might get banned.

Whilst the algorithm always changes, there are some key factors that will influence how well you will rank for a given keyword targeted video.  This is for factors as part of you tube and does not cover external links / embedded video

- how many views you have

- how many people who view watch the video until the end (indicates quality of video)

- how many people rate the video

- How many people comment on the video

- how your video rates in the above compared videos above yours!  In fact is someone watches a video above yours and finished early, makes no comment and doesn’t rate, and then watches yours at does do the above then it is likely to make a difference

This all assumes that you have a good title, description and keyword.

The message is that is all about the conversation and the quality of your video. If you have a good community of people who are supporting you and will watch your video, then this is the best way to go.

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Hopefully this will help to understand how to improve the ranking of your videos in youtube

I had a question recently around YouTube and can add some personal experience to the discussion.  If you are new to the game, a quick update in that earlier this year YouTube starting getting tough on the use of its services for promotional reasons and came down heavy on people crossing over the line of their terms of service.

In what seems to be a consistent trend (more later in another post on Twitter’s new stance…), applications seems to go through a similar cycle:

1) They start up and end users get involved

2) As they become more popular, internet marketers get involved and use automation and or blackhat tactics to increase their coverage

3) The application loses its effectiveness for the end users as internet marketers overload the application

4) The application gets shirty and goes on a rampage and comes down tough on internet marketers who step too far over the line; or in the heat of the attack, even those who are relatively benign

5) Net result is 1000s of accouts banned and getting shut down

So, how do you use something like YouTube without the risk of  getting banned?

I came across this useful summary from Shecky.  The summary is however smart you think you are, if you do things that a normal end user would not normally do, then you are automtically in the danger zone….

1. Have only ONE YouTube account per ISP.
2. Never spam video descriptions, titles, or tags.  Descriptions can contain a link to your website and can be “keyword rich,” but it must read cleanly, and provide an accurate description of the video.
3. Never purchase YouTube views.
4. Never use automated “friend-getter” software like TubeBlasterPro.  Network and make connections with others on YouTube like you would on any other Social networking site like Facebook, etc.
5. Never upload duplicate content.  If you want to make some modifications to a video, change the title, change the beginning/ending, change the format, etc, that will probably work.  But, ask yourself this question:  does the new video actually provide new content?  If it doesn’t, I would think twice before uploading.
6. Use your channel for more than marketing.  If you are truly displaying your leadership qualities, your channel should be PACKED with good content.  That good content will draw people to you, and you’ll ultimately gain a lot of business from that approach.
7. Use your YouTube channel for your own branding (see #6).
8. If you have more than one YouTube channel, shut down the others IMMEDIATELY.
9. If you are deleting YouTube accounts, CHANGE the email address of your primary account.
10. If you are deleting YouTube accounts, CHANGE your IP address.  If you’re not sure how to do this, go to  http://whatismyip.com
11. Do NOT upload videos to YouTube via automated uploaders like TrafficGeyser.  Although TrafficGeyser is a wonderful tool, YouTube has figured out when videos are being uploaded with this software.
12. Do NOT use music in your videos that is copyright protected.  I was able to buy some wonderful royalty-free music from AUDIO JUNGLE very inexpensively.  I highly recommend using them.

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So, be aware of how you use YouTube (or any other application for that matter) or risk getting banned!