It has been an exciting few weeks as we start to build traction.

In some respects it is a tricky time as Christmas is not a great time for decision making, so my intent was always to start gathering interest, setting the scene and getting groupd together.

Having said that I enrolled 1 seasoned entrepreneur who is really driving forward quickly.  In fact too quickly as I am struggling to keep up.  As the early people come on board, I am refining the system and always lookign at ways to automate the process, especially around questions, training etc.

I have also made the decision to create my own webinar that will close the loop on the KTSC lead conversion platfrom.  It will also enable me to offer two ways in.  The Fast Track – straight to webinar, and the Slow Build which takes them through the detail of the Business Opportunity Checklist.

Also some great movement on finding some great platforms to leverage off to enable people to attack three markets:

1) Direct product sales – reaching markets interested in the products

2) Direct business opportunity sales – reaching markets interested in the business opportunity

3) Indirect through offering expertise on using game changing technology in the network marketing arena – reaching markets of other network marketers trying to succeed and needing help

This will complete the overall offering and my reasoning behind going so broad is that one of the number one reasons people get concerned is whether THEY can generate leads.

I have a busy few weeks getting all of this finalised, but then should be very well set up for 2010 to ramp up exponentially.

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I have now started phase two which is to right customised one on one approaches to selected people in my database. 

 I am looking for a specific type of person to join me.  I am cognisant that many people in my network are probably do not have the right desire to change that I am looking for.  That’s okay; I am only looking for strong players and to be honest timewasters or people who are half hearted are not of interest to me as it will affect the overall energy of my team.
It has been great to reconnect with many people with a real opportunity and the people who are in the zone are coming forward.  Not been too impressed with the UK response, so will contact some of my close contacts to see why; maybe they are more conservative in nature.
I am going to systematically go through the list; much like property investing; it is important not to get too emotionally about it; just keep going and you will find the right people. Don’t get upset if people are not immediately interested as there could be a 1000 reasons why it is not right for them at this instance.  This does not mean that I am going to give up on them; but right now I am going to focus on the people that are in the zone right now. 

 With momentum will come greater conviction and the rest of the people in your network will start taking notice.
So next week I have set up some meetings.  I am quite confident on my own understanding, but I am bringing along my “guru” who is very strong technically in all aspects of the business, has fantastic energy and is also going well financially.
Meanwhile on the internet marketing front, I have refined  my facebook account and also built a generic training course for network marketing / mlm businesses.  This is extremely high value and will really help people out there to improve their chances of success. 

As we speak there are 30 million people working in distributors so a big market.  I am happy to offer this as a free course as it will position me as an expert and also people will be interested in the opportunity I am involved in if they are struggling. 

Because I know mine is extremely strong this could be very helpful for people who have the burning desire but have not chosen the right vehicle.  Of course the challenge remains getting it to the people who will benefit from it!

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I am now starting my phase 2 following on from my generic broadcast.  It is important to remember that the open rate of any  e-mail broadcast is very low. So you will be losing many opportunities for people that simply have not had the opportunity to consider it for themselves.
My view on this is that people need to make an informed decision for themselves. 

Your role is to make sure that they are a) actually aware of the opportunity and b) understand it ot make sure that they can make an informed decision.

So I have taken my list and then separated it out into priority 1,2,3, and then I am systematically going through this and approaching them individually.
At this point I am writing a customised e-mail referring them to the landing page. I will then look to follow up in due course.
As we sit we have had more than 50 to the landing page and currently 6 who have gone through the first gate and now are in the autoresponder route.
As many of my contacts of the UK, this region has to have a totally different strategy as it is  in pre launch phase.
Whilst these numbers are not massive, remember that at this stage I am looking for around 10-20 people  to be strong leaders in the business.
Also, what has been really good is that some of the people who have gone through the gate do not know me personally at all.  This is a great sign for the system which needs to work for random people so that the whole internet marketing and social media.

So, the journey continues….

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Home Business opportunity – How much capital do you need and how much risk is there?

This is part of a 7 step business opportunity assessment checklist I have developed to assess home business opportunities which can also be applied to other business opportunities. 

The seventh step is to understand how much capital you need and how much risk is involved.

So what we need to be thinking about is whether the opportunity allows us to get involved.  Starting your own physical business often requires $000’s of capital investment.

This is one of the appeals of internet businesses, although I can tell you from personal experience that costs can creep up pretty quickly in the land of internet marketing.

So what you need to be thinking about is whether or not the opportunity is going to be accessible to you in terms of the following questions:

1. What is the initial capital required to get involved?
2. Are there ongoing costs involved?
3. If you decide to stop what is the risk? What is the worst situation you can be in if it doesn’t work out for you?

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Home Business Opportunity – capital and risk

Mad weekend getting everything ready for the launch,  Still keeping balance though, but when I am focused I am really focused.

The final pieces of the jigsaw was getting all the videos done.  These will be part of the autoresponder series; video just adds another dimension.  I also did a similar series to add to the business blog which is more generic in nature.

The focus is all about the business opportunity assessment checklist I have developed.  I have to say it is pretty awesome and I am surprised how much is in my head these days.

It is a total of 18 videos in total and for each video you shoot you need to edit, then pubish.  I use traffic geyser to publish to multiple sites, as well as audio and bookmarks.  Videos also serve as a god promotional tool although it is getting a lot more competitive these days. My view is just keep putting out good quality content that adds real value and at some point you will get the return.

One of big benefits of building all of this stuff is that I really know my stuff on this opportunity, and I am just getting more and more excited about what this can enable me to do.  The team I have around me is strong and I am totally confident in the future direction.

It is as if everything has pointed towards this opportunity so I now need to stay focused and harness the moment.

Tomorrow is launch day and once that happens the train will have left the station.  What remains to see now is who gets on board; the first movers will be the ones most likely to be part fo the mastermind group and be part of a life changing journey.

I see my role as maintaining the values of the community (as best I can) and to find people much much better than me at taking this forward and creating something truly amazing.

As you can see from this post I am feeling quite a few emotions and I have truly invested 150 gazillion % into this.

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